Copywriting

I create content that resonates with target audiences and aligns with business goals. From website messaging and email campaigns to ad copy and product one-pagers, my work ensures that complex ideas are communicated effectively so products and value propositions stand out.

Example

Jetty Rent webpage

Challenge

Communicate the value of Jetty Rent on jetty.com to drive awareness, interest, and conversions among renters.

Solution

Develop an informative webpage highlighting how Jetty Rent helps renters pay their rent on time by offering flexible rent payment options, with content focusing on key benefits, how it works, and what makes Jetty the smart choice.

Ownership

  • Wrote clear, persuasive, and conversion-driven copy to highlight key benefits and differentiators that resonate with the target audience

  • Structured content for readability and engagement

  • Collaborated with design to ensure a seamless user experience

  • Refined messaging based on stakeholder feedback and performance insights

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Example

Jetty Credit one-pager

Challenge

Help leasing teams educate renters on how Jetty Credit, a credit-building tool, can help them build their credit history just by paying rent.

Solution

Create a one-pager for leasing offices that explains how Jetty Credit works, highlighting its benefits and encouraging renters to enroll while emphasizing how the product provides a simple way for renters to improve their credit score without taking on additional debt.

Ownership

  • Wrote clear messaging to drive renter interest and enrollment

  • Highlighted key benefits, including credit-building potential and ease of use

  • Structured content for quick readability and impact

  • Collaborated with design and product teams to align messaging and visuals

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Example

Blog posts

Challenge

Drive engagement, education, and brand awareness through blog content for both B2B and B2C audiences.

Solution

Develop a strategic pipeline of blog posts tailored to property managers (B2B) and renters (B2C). B2B content focused on industry trends, operational insights, and best practices for leveraging Jetty’s solutions, while B2C content provided renters with valuable financial tips, leasing guidance, and product education.

Ownership

  • Researched industry trends and audience pain points to develop relevant topics

  • Wrote engaging, informative, and SEO-optimized blog content

  • Aligned messaging with Jetty’s brand voice and business objectives

  • Collaborated with internal stakeholders to ensure accuracy and thought leadership

  • Monitored performance and adjusted content strategy based on engagement metrics

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